- Challenge
- Revenue grew 20% a year while margins quietly collapsed.
- Approach
- Store-by-store P&L, assortment pruning and a new buying calendar.
+6.4 pts
Gross margin
−22%
Dead stock
9 mo
To break-even
Business & financial consulting · Casablanca
Clarity is acompetitiveadvantage.
Talk to a partner
Independent advisors for founders, family businesses and boards across Morocco and West Africa.
Client portfolio indexIllustrative
+18%
Avg. EBITDA uplift
12
Sectors
9 wks
Median project
Business solutions, end to end.
Five practices, one team. Select a solution to see what we deliver and how long it takes.
Decide where to play and how to win, then turn it into a plan your teams can execute.
- Market & competitor diagnostics
- Growth roadmap with 90-day sprints
- Pricing & portfolio review
- Board-ready strategy pack
Typical timeline: 6–10 weeks
Senior people on every engagement. No pyramid, no handoffs.
- Years of combined partner experience
- 0+
- Industries served, from retail to energy
- 0
- Advisors across Casablanca and Rabat
- 0
- Languages: Arabic, French, English, Spanish
- 0
Fictional figures for this concept website.
Growth simulator
Move the levers. Watch the business respond.
An illustrative five-year model for a company with 50M MAD revenue and an 11% EBITDA margin. Not financial advice.
Year-5 revenue
88.1M
Year-5 EBITDA
14.8M
EBITDA vs. baseline (4% growth, no change)
×2.21
Latest insights
Short reads for busy leadersCase studies
Demonstration cases · clients and figures are fictional
Partners
Leila Chraibi
Managing partner · Strategy
Mehdi Squalli
Partner · M&A
Robert Hale
Senior advisor · Finance
Nadia Filali
Partner · People & organisation
Fictional partners for this concept website.
Consultation
45 minutes with a partner. No obligation.
- A senior partner, not a salesperson
- A clear read on your situation
- Next steps, even if they don’t involve us
Casablanca · Twin Center, Tower West (demo) · Rabat · Hay Riad (demo)
